SEO

White Hat versus Black Hat

Written by 9leafs

On February 21, 2019

When it comes to SEO, there is no written set of rules or commandments to be followed; this is an important distinction to note. The techniques and methodologies involved in SEO can be categorised into two: the approach that search engines endorse as part of a good strategy, and that approach of which search engines do not accept. Search engines aim at reducing the use of the latter. These approaches have been termed White Hat and Black Hat.

What Is White Hat SEO?

White Hat SEO is a technique considered when there is conformity to the search engine’s guidelines, or there is no deception in place. White Hat targets user-generated contents instead of what search engines are looking for to increase ranking. Its objective is to produce results that can last for a long time, making the content open to the spiders rather than deceiving the algorithm for its projected purpose.

What Is Black Hat SEO?

In attempting to increase rankings, Black Hat SEO is formulating ways that are against what search engines permit. It is a form of deception, for example, using text links that are hidden by using the same colour as the background or positioned off-screen. Websites that are discovered using this kind of technique will be penalised by reducing their rankings or even by elimination from the database’s listing. Application of these reprimands can be done automatically by search engine algorithms or manually through site reviews.

You May Also Like…

Looking For The Right Malta SEO Consultant

Looking For The Right Malta SEO Consultant

If you have a website that you would like to rank on the first page of Google, then you will want to look for the right Malta SEO consultant that could advise you accordingly. There are many things that will have to be considered when looking for an SEO services...

Defining Best SEO

Defining Best SEO

There are several companies offering SEO services, and it’s quite hard to tell who you will choose to entrust your business with for guaranteed search engine rankings. Yes, we know that you’ve been hearing everyone say that they are the best when it comes to SEO, and...

SEO and Building Your Reputation

SEO and Building Your Reputation

Search engine optimisation plays the role of improving a website’s ranking in order to be recognised and gain potential clients. However, SEO couldn’t be as useful as it should be if your business is facing complications like bad reviews, negative sentiments, bad...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *